Beanies that
feel like a hug.
Plant-based, vegan, impossibly soft knitwear. Designed by a daughter and her dad - supervised, of course, by Mugsy the pup.
Mugsy approved
Tested by a very picky pup
from
CHF 25
Our story
A daughter, her dad, and a very soft dog.
Haani started at the kitchen table. Anita was sketching, Hemant was asking "but is it actually sustainable?", and Mugsy was sitting on every prototype.
We wanted soft things that don't cost the planet. So we started with beanies - plant-based fibers, knit in small batches, built to last a few winters.
Read the full story"woof" - Mugsy
What's in the knit
Made with the planet in mind - not despite it.
Plant-based fibers
Recycled cotton and OEKO-TEX certified plant yarns. Never wool, never animal-derived.
Small-batch knit
Made in limited runs to avoid overproduction. When it's gone, it's gone.
Plastic-free packaging
Recycled kraft mailers, compostable hangtags. Even the thread on the label.
First 100 buyers